The beauty contest for Catholic nuns proposed by Antonio Rungi, an Italian priest, has been cancelled. The contest had been scheduled to begin in September with nun's photos posted on Rungi's blog and reader's casting votes for "Sister Italian 2008." But Rungi's email disuaded him and so the Esther 2008 Pageant is over – at least for the time being. Surely this idea will be revived, if not by Rungi, then by someone else.
I loved Rungi's comment to the Associated Press: "Being ugly is not a requirement for becoming a nun. External beauty is gift from God, and we mustn't hide it." USA Today reports that "many" nuns had asked to participate but this contest has been cancelled.
Wednesday, August 27, 2008
Saturday, August 16, 2008
Another bookstore visit. Something else to share
I like books about business because they're really books about people and groups of people. Last week, I glanced through Hot Button Marketing by Barry Feig. He lists 16 "hot buttons" and reminds us that most decisions are not based on need and logic. Most decisions are more visceral or at least a lot less thought-y than want-y.
Consider these thoughts:
"People don't buy products and services.They buy the satisfaction of unmet needs." (p. vii)
George Eastman, who built Kodak, told his people: "We are selling memories. Memories of good times. Memories of family. We are creating memories." Personal question for ya, which family member took the photos? I remember doing a funeral or two where family members would say, "She was the picture taker in our family. I don't know who'll take the pictures at our next reunion."
"Making friends is our business" -- Anheiser Busch. (And you thought he sold beer)
What??? You were expecting a list of the 16 hot buttons? Well . . . I suppose listing a few wouldn't hurt.
* Sex, love and romance (interesting observations on male/female perceptions here)
* Poverty of time (with the observation that in the USA poverty of money has lost to poverty of time).
* The desire to belong.
But you knew all those didn't you? Check out what he as to say about "Revaluing." It might be the hot button of the future. Most of us make a choice and then find ways to position that choice as the "rational" one. The Vulcans among us are the exemplars of this approach.
Consider these thoughts:
"People don't buy products and services.They buy the satisfaction of unmet needs." (p. vii)
George Eastman, who built Kodak, told his people: "We are selling memories. Memories of good times. Memories of family. We are creating memories." Personal question for ya, which family member took the photos? I remember doing a funeral or two where family members would say, "She was the picture taker in our family. I don't know who'll take the pictures at our next reunion."
"Making friends is our business" -- Anheiser Busch. (And you thought he sold beer)
What??? You were expecting a list of the 16 hot buttons? Well . . . I suppose listing a few wouldn't hurt.
* Sex, love and romance (interesting observations on male/female perceptions here)
* Poverty of time (with the observation that in the USA poverty of money has lost to poverty of time).
* The desire to belong.
But you knew all those didn't you? Check out what he as to say about "Revaluing." It might be the hot button of the future. Most of us make a choice and then find ways to position that choice as the "rational" one. The Vulcans among us are the exemplars of this approach.
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